Software on Demand: Kia’s Strategy for the “Ever-New” Vehicle
In the traditional automotive world, a car’s features were largely frozen the moment it rolled off the assembly line. However, the industry is shifting toward Software-Defined Vehicles (SDVs), where the driving experience is constantly refined through code. Kia is now leaning heavily into this trend with the expansion of the Kia Connect Store and a […]
Software on Demand: Kia’s Strategy for the “Ever-New” Vehicle Read More »




